To address our societal challenges, from equity and social justice to climate change, we need large, traditionally powerful organisations to transition from “business as usual” to being vehicles for positive impact. This transition is driven by intrapreneurs—courageous employees who are stepping up and out to create a change through their day jobs, and make their organization part of the solution.

Social (or impact)  intrapreneurs are employees within established organisations who are taking action to create innovative products, services, or practices that contribute to the core business and have a positive social or environmental benefit. 

Studies show that intrapreneurs are more engaged because they are driven by purpose; they create a culture of “entrepreneurship” that spurs business innovation, opens new markets, and reaches new customers*.

Yet, being an intrapreneur comes with many challenges: they often feel like misfits in the corporate world - under-appreciated, needing more tools and support to navigate the complex corporate environment, as well as companionship in the journey. To survive and thrive inside the organisation they need institutional and peer support.

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*From research called "Business as Unusual"